In completing the branding suite I made recently I had to make a decision as to my title. The way the logo is laid out there was not a lot of room for words.
At first I was a little overwhelmed – because what I’m trying to accomplish could be described using a lot of words; writer, speaker, patient experience advisor, medical consultant, patient advocate, etc. For the purpose of this branding suite I had to chose something – and if it was one word it would be even better.
Having the amazing resource of my life coach (Wendy Pentland) . . . I brought this dilemma to her.
Of course, she immediately came up with an exercise to try to capture a single word to describe my work.
“You are the _____________________________ that ______________________________ .”
In the exercise I was to pick 20 analogous things to help me find the “_______________________that __________________________”.
In my case I ended up being the lighthouse that advocates. (The verb being most important to this exercise for me.)
In a lighthouse I saw a light that could help others to safety.
A beacon that someone was there.
A guide in the darkness.
In advocacy I saw sharing my messages in order to improve the lives of others.
This can be accomplished through speaking, writing and patient experience advising/consulting. I use those tools ultimately to advocate for others who can’t speak for themselves.
Others who may be too sick.
Others who aren’t confident to speak. (Or who don’t think what they know would be appreciated.)
Others who have passed before their stories could be told.
Funny how creating a branding suite would force me to evaluate myself and to make this decision – picking one word to use.